ATTRACT PUBLIC AND MEDIA

Getting the message across is key, and public relations is not a one way street. If you know what you’re offering and how to offer it, the public and the media will come to you. Know your target groups, know the communication channels, and know the tools.

“The two words ‘information’ and ‘communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.” 

Sydney J. Harris

 

USE YOUR OWN MEDIA

Talking to people is now easier than ever. Go beyond traditional PR. Brand journalism focuses on offering readers news stories, features, and images documenting your company’s field of expertise. Start using the credibility and influence of news to tell a corporate story and achieve competitive differentiation. Not mentioning the social media is conveniently at hand.

“When all other means of communication fail, try words.”

Anonymous

 

LEARN TO TALK TO PUBLIC AND MEDIA  

Public speaking or even just an appearance are often interlaced with images of endless suffering. It is time for a change. Speechwriting is an art. Learn to master your words and image to mesmerize the crowds.

“Do not say a little in many words but a great deal in a few.”

Pythagoras